Explore the Lab

Hand-drawn Americana with character, texture, and creative imperfections.

The Scratch Americana Collection explores familiar American symbols through sketch-inspired illustration, distressed textures, and expressive typography. Designed to feel nostalgic, wearable, and a little unexpected, each piece celebrates individuality, creativity, and the stories that connect us.

From apparel and accessories to drinkware and collectibles, the collection blends classic Americana with the playful, experimental spirit of Scratch Theory Lab—creating products that feel familiar, personal, and uniquely their own.