About Us

A growing creative community built around curiosity, creativity, connection, and exploration.

Founded by two friends with a shared passion for creating, building, and exploring new possibilities, Scratch Theory Lab is a lifestyle brand inspired by the process of experimentation. We’ve spent years bringing ideas to life through art, design, entrepreneurship, and creative projects, and along the way we learned that growth often comes from trying something new, making mistakes, adapting, and trying again.

That’s the spirit behind Scratch Theory Lab.

We created this brand for the creators, dreamers, entrepreneurs, artists, collectors, makers, and everyday explorers who aren’t afraid to throw an idea at the wall and see if it sticks. Every design, product, and collection is a reminder that innovation doesn’t require perfection, it requires action.

Our Mission

Scratch Theory Lab exists to create and curate products, ideas, services, and experiences that reward curiosity. We question assumptions, experiment openly, embrace creative chaos, and build for people who color outside the lines.

Meet Our Team

Deehana | Co-Founder & Creative Chaos Visionary

Deehana is fascinated by the ideas people carry, the stories objects tell, and the meaning hidden in everyday life. As Co-Founder of Scratch Theory Lab, she turns curiosity into experiments, experiments into products, and products into conversations. Every collection is an invitation to explore, question assumptions, and discover something worth sharing.

Sharonda | Co-Founder & Curator of Creative Chaos

Sharonda is a creative entrepreneur and designer dedicated to building spaces where ideas, people, and experiences come together. Her goal is to transform STL from an emerging brand into a thriving destination where creativity, culture, entrepreneurship, learning, and human connection can coexist. Driven by a love for storytelling, design, innovation, and bringing people together, she believes the future belongs to those willing to experiment, adapt, and create without waiting for permission.